TRENDING: VOICE NOTE MARKETING IDEA
VOICE NOTE MARKETING IDEA
This trend plays on the all-too-familiar scenario of a boss or CEO sending a “brilliant” marketing idea that’s completely out of touch. As the voice note plays, the creator acts out the concept, often awkwardly or exaggeratedly, bringing the ‘brilliant idea’ to life. It’s a clever way to parody traditional corporate marketing while poking fun at the disconnect between leadership and the social media team.
Brand opportunities
A great opportunity for brands to show self-awareness. You can stage your own version with a fake (or real) boss voice note and dramatise the execution in an over-the-top way. It humanises your brand, resonates with anyone working in marketing.
FALLING IN A DREAM
This trend features an object falling, followed by a dramatic “wake-up” moment revealing it was all a dream, a simple, funny format that’s dominating feeds for its absurdity and low-effort humour. The appeal lies in its unexpected twist and easy repeatability, making it perfect for quick, scroll-stopping content.
Brand opportunities
This is a great low-lift format for product-focused storytelling. You can feature your product as the “main character” falling in a dream. It’s quick to produce, funny, visually engaging, and adds a playful personality to your brand.
“LOOK AT THE X”
This trend is built around intrigue and audience participation, driving strong watch time and retention as users search for a “hidden message” or easter egg within an image or video. Viewers stay hooked, replaying the content multiple times to catch every detail. Brands like Chipotle have executed this perfectly, creating interactive posts that encourage viewers to decode clues, boosting both engagement and organic reach.
Brand opportunities
This format is a smart way to gamify your content. You can hide discount codes, secret product drops, or subtle brand references throughout a video, inviting users to “find the clue.” It keeps audiences engaged longer, encourages comments, and gives your brand a fun, interactive edge.
“OUR MARKETING PERSON IS OFF”
This trend taps into the growing appeal of lo-fi, unpolished content that feels genuinely human. Brands are handing the phone to someone who clearly has no idea how to “do social media” — and that’s exactly what makes it work. The charm lies in the awkward delivery, the overly honest captions, and the raw authenticity that cuts through overly curated feeds.
Brand opportunities
This is an easy, low-lift way to humanise your brand. Let your non-marketing staff have a go at making a TikTok, the warehouse worker, the barista, the CEO. The more chaotic and real it feels, the better it performs. It’s a reminder that sometimes “bad” marketing is actually great marketing on TikTok.
WHO’S KILLING IT ON THE FEED?
BOLDVOICE - LANGUAGE APP
This style of organic content has been blowing up lately, with one creator posting emotional videos about how hard it is to learn English. At first glance, it feels like a genuine user story, raw, relatable, and unfiltered. But in reality, the account is run by the language learning app BoldVoice, who cleverly hired a creator to produce content that feels native to the platform and it’s working, with most videos hitting hundreds of thousands of views. It’s authentic storytelling disguised as everyday TikTok content, and users only realise it’s brand led once they click through to the profile.
We’re seeing more of these “ghost accounts” appear, like @oliviaunplugged, which educates users about digital wellbeing, or @roomiesroomiesroomies, which feels like a sitcom but subtly promotes an app.
Brand opportunitiesTikTok audiences can spot an ad instantly, so the most effective branded content now feels creator first and platform native. Instead of pushing the hard sell, brands can build relatable personalities or series based storytelling that blend seamlessly into the For You Page while still driving awareness and affinity.
