TRENDING: LAST 7 MINUTES OF MY LIFE
LAST 7 MINUTES OF MY LIFE
This trend parodies the idea of what might play in your mind during the final seven minutes of your life, with users showing a fast-paced montage of “core memories.” Many creators are incorporating deeply niche or chronically online references to make it hyper-relatable and culturally current.
Brand opportunities
Brands can tap into this format by creating a supercut or photo montage that celebrates their product’s legacy or showcases memorable moments of customer interaction. The goal is to dramatise and glorify the product in a humorous, over-the-top way that feels self-aware and in tune with internet culture.
DON’T JUDGE
The “Don’t judge” trend plays on the idea that you should never criticise someone because you might find yourself in the same position one day. Creators are using it to reference TV shows, pop culture moments, and niche internet scenarios where they’ve previously judged someone, only to later do the same thing themselves.
Brand opportunities
This is a great opportunity for brands to join broader cultural conversations or poke fun at their own slip-ups. For example, referencing social media blunders, product delays, or internal chaos with humour: “Don’t judge… why would I accidentally post four videos at once (I did that).” It’s a light, self-aware format that humanises your brand while staying on trend.
CLOSE FRIENDS VERSUS INSTAGRAM STORY
This contrasts what users share on their Instagram Close Friends story versus their public story, highlighting the duality between curated and unfiltered online personas. The humour lies in the subtle differences, showing how people present themselves differently depending on their audience.
Brand opportunities
Brands can adapt this format to show the “public vs. behind-the-scenes” side of their business. For example, the polished campaign video versus the chaotic shoot day, or the perfectly styled product photo versus the real-life process. It’s a clever way to show transparency, relatability, and personality while tapping into a universally understood social media behaviour.
TIKTOK’S TEXT FEATURE
TikTok has officially launched its new text feature, positioning itself as a direct competitor to Twitter (X). Users are embracing it to share fleeting thoughts, life updates, questions, and conversational posts that feel more personal and off the cuff. The tone is casual, spontaneous, and community driven, creating a refreshing shift from polished video content.
Brand opportunities
This is a chance for brands to experiment with low lift, text based content that feels like a direct line to their audience. The posts performing best are conversational and a little unhinged, asking open ended questions, commenting on cultural moments, or sharing funny, relatable thoughts. Brands should treat this feature as a space for personality and audience interaction, not polished marketing copy.
WHO’S KILLING IT ON THE FEED?
BIG BROTHER 2025
Big Brother is officially back and has reignited nostalgia in the best way possible. By fully embracing the live element and streaming across multiple platforms, the show has successfully re-engaged its now millennial audience who grew up with the original format. The social media team has been on top of every moment, clipping highlights, jumping on trends, and amplifying the chaos their audience loves and leaning into every single moment and knowing exactly what the fans want. A key element of this was when the cameras kept cutting to the washing machines during certain conversations, and the TikTok team leant into this.Brand opportunitiesThis success comes down to one key thing: understanding their audience. Big Brother 2026 has leaned into what has always worked: the drama, the community, and the sense of shared experience and updated it for the modern viewer.
The takeaway for brands is simple: know your audience and their consumption habits. Lean into nostalgia when it fits, and reimagine what people loved about your brand in the past through the lens of current social behaviour and platforms.
