TRENDING: COME ON SUPERMAN, SAY YOUR STUPID LINE
COME ON SUPERMAN, SAY YOUR STUPID LINE
This trend, set to the sound “Come on, Superman, say your stupid line,” highlights the phrases or catchlines people say so often that they’ve become synonymous with their personality. Creators are using it to poke fun at themselves by sharing their most overused or predictable sayings, from “are you mad at me?” to “it’s fine, I don’t even care.” The humour lies in self-awareness and repetition, turning something simple into a defining trait.
Brand opportunities
This trend is an ideal opportunity for brands to spotlight their signature lines, slogans, or common phrases used by staff or customers. It’s an engaging, personality-driven way to reinforce brand voice while joining a fun, highly shareable trend.
CAN’T TALK, MY SHOW IS ON
This trend originates from a popular TikTok comment, “my show is on,” which viewers used when creators posted a new episode of a recurring series or vlog they were invested in, signalling loyalty to the content like it was their favourite TV show. Now, the phrase has evolved into a humorous way to label any entertaining or oddly satisfying moment, from everyday chaos to oddly specific internet subcultures.
Brand opportunities
This trend is a great way for brands to create a sense of continuity and community around their content. By framing your recurring video series or behind-the-scenes moments as “the show,” you invite audiences to tune in regularly and become invested in your brand’s world. Whether it’s an ongoing mini-series, product drops, or recurring creator collaborations, using this format makes your content feel episodic and familiar, building fan loyalty and anticipation with every post.
“OMG HAVE YOU SEEN THIS VIDEO?”
This trend features a layered visual effect where one person shows another a video, which then loops infinitely, creating a mirrored “video within a video” style. It’s been widely adopted for comedic storytelling and promotional content because of its eye-catching and slightly chaotic format that naturally holds viewer attention.
Brand opportunities
This trend is a clever way to announce sales, product launches, or events in a visually engaging way. The looping format keeps audiences watching, boosting retention while reinforcing your message multiple times. Brands can use it to highlight a “word-of-mouth” moment, one person showing another a product, event, or deal to convey excitement. It’s particularly effective for building hype around limited-time offers or campaign reveals that benefit from quick, repeated exposure.
“IT’S IMPORTANT THAT YOU DO IT”
Set to the nostalgic sound of Fleetwood Mac, this trend encourages creators to reflect on a pivotal decision from their past and how it shaped their future. It’s sentimental, introspective, and deeply relatable, resonating with audiences who enjoy storytelling and emotional authenticity.
Brand opportunities
This trend is perfect for brands to reflect on their journey, whether that’s a milestone moment, a bold business decision, or a turning point in their story. It can also be approached with humour, poking fun at early branding choices, outdated packaging, or past marketing trends. By blending authenticity with reflection, this format allows brands to show growth, self-awareness, and personality while tapping into a universally nostalgic tone that performs strongly on TikTok.
WHO’S KILLING IT ON THE FEED?
AIRLEARN LANGUAGE APP
This language app’s first TikTok video featured its mascot cheekily responding to user comments about foreign words that sound inappropriate in English, immediately setting the tone for its entire content strategy. The brand has built its TikTok presence around humour, cultural nuances, and meme-driven education, making language learning feel approachable and entertaining and hugely native to platform, appealing to Gen Z and Alpha as Duolingo go through their own rebrand and internal battles.
Brand opportunitiesUsing a mascot or recurring character to establish tone of voice is an effective way to humanise your brand and build recognisability. By leaning into humour and meme culture, brands can make educational or traditionally “dry” topics feel fun and shareable. This approach works especially well when the mascot acts as the voice of the brand, playful, self-aware, and quick to engage with audience comments, creating a consistent personality that fosters community and retention.
