TRENDING: FIREFIGHTER METHOD & DID A TWO YEAR OLD MAKE THIS
We're chronically online so you don't have to be. So here’s your weekly snapshot of the trending moments across social that we think you should be across - all curated by our resident trend master Lena Tuck.
FIREFIGHTER METHOD
The “firefighter method” trend plays on the idea that firefighters must be ready to jump into action instantly. On TikTok, creators are adapting this concept to smaller, everyday “emergencies” — like a best friend needing a late-night snack or boyfriend proposing.
Brand opportunities
This trend is perfect for highlighting your brand as the solution to those urgent, relatable moments. Whether from the perspective of your social media manager or your customer, frame your product as the go-to answer when the “emergency” strikes.
DID A TWO YEAR-OLD MAKE THIS?
A humorous trend circulating this week features someone complaining that their drink “tastes bad” and joking that it must have been made by a two-year-old — only for the video to cut to an actual toddler making the drink. One cafe in Ireland in particular had a video get 11 million likes.
Brand opportunities
While coffee shops have been quick to jump on this trend, it has broader potential across industries. Brands can adapt the format by playing with age or identity stereotypes, such as “this looks like a 60-year-old man designed it” or “why does this shirt look like a 23-year-old girl made it?” It’s a versatile way to highlight your product or poke fun at brand perception while tapping into humour.
EVERYTHING IS ROMANTIC EDIT
A remix of a Charli XCX track, created for the new Wuthering Heights film, has quickly become the soundtrack for highly stylised edits. TikTok users are pairing the sound with dramatic, romantic-style montages of their favorite things — from Chipotle to Coca-Cola.
Brand opportunities
This trend is ideal for brands to create their own “fan edit” moment. Lean into the cinematic, romantic energy of the sound by highlighting your product or service as though you’re a passionate fan yourself. When done well, it feels community-led and playful, showing your audience you’re just as obsessed as they are.
DEVIL WEARS PRADA
A trending audio from The Devil Wears Prada is being used as a dramatic way to position yourself as the ultimate authority — often in playful scenarios, like advising a friend on what to wear for an everyday event.
Brand opportunities
This format works perfectly for social media managers or brands who want to exaggerate their expertise in a fun way. Whether it’s elevating a product choice, critiquing a “mediocre” option, or humorously flexing insider knowledge, it’s a creative opportunity to highlight your authority while keeping it entertaining.
WHAT’S NEW
INSTAGRAM’S NEW REEL RATIO
Instagram has rolled out a new reel aspect ratio (5120x1080), and it’s quickly taken over our feeds. The trend kicked off with a creator posting cinematic-style reels, and now brands are experimenting with the format. Chipotle and Kit Kat nailed it by showcasing products that naturally fit the ultra-wide and ultra-thin ratio.
Brand opportunities
If your product or service lends itself to this style, it’s a great chance to get creative and stand out. That said, if the aspect ratio doesn’t enhance your content, it can feel like overkill. A smart angle is to play into the meta—like creators who are poking fun at its virality while still engaging with the trend.
