TRENDING: PEDRO IN AUSTRALIA, NONCHALANT CHALLENGE & WIMBLEDON FULL CREATOR MODE
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Pedro Pascal in Australia
Pedro Pascal’s upcoming trip to Australia has already sparked a wave of playful content from Sydney creators and publishers, suggesting must-do Aussie activities for the internet’s favourite “daddy.” While many of these lists lean into local hotspots or tourist staples, there’s a lot of potential to flip this into something far more unhinged.
HOW CAN BRANDS USE THIS?
This is a golden moment for reactive content. Brands can insert themselves into the Pedro Pascal hype by suggesting wildly niche or absurd scenarios — think: Pedro Pascal flying Jetstar to Broome or Pedro eating Shapes he got from Woolies.
The more absurd the visual, the better. It taps into the current love for celebrity fan-fiction-adjacent humour while staying culturally relevant and riding a real-time wave of attention.
2. NONCHALANT CHALLENGE
This trend started as a tongue-in-cheek challenge between friends trying to outdo each other on who could act the most nonchalant in ridiculous scenarios — from picking up luggage to walking into a vet appointment. It’s now evolved into a broader parody format of “nonchalant versions” of people, pets, and objects acting cool, calm, and unimpressed.
HOW CAN BRANDS USE THIS?
The beauty of this trend is its simplicity and visual punch.
For Jetstar: “Boarding our flight, nonchalant version.”
For Lyka: “Dogs eating their meals, nonchalant version.”
It’s perfect for pairing high-energy or dramatic moments with the driest, most laid-back delivery. Think Gen Z irony, not try-hard.
3. WIMBLEDON WENT FULL CREATOR MODE
Wimbledon has been making the viewer the real star of the show — capturing fans in deeply aesthetic slow-mo edits. Think soft lighting, fashionable fits, candid looks, and quiet moments in the stands. They’re editing everyday spectators like street-style icons.
HOW CAN BRANDS USE THIS?
There’s something powerful in making the audience look this good. For events or activations, consider treating UGC like mini street-style documentaries. High-production value doesn't have to mean overproduced.
