TRENDING: AI FRUIT, ACCIDENTAL SERVE, THINGS NO ONE EVER SAID
We're chronically online so you don't have to be! Welcome to NOW TRENDING, a weekly snapshot of the trending moments across social that we think you should be across.
AI FRUIT
This trend taps into the deeply satisfying world of AI-generated ASMR — think: glassy apples or AirPods being sliced with hyperreal crispness. It’s oddly soothing, visually insane, and 100% TikTok-core. It’s already evolved beyond just fruit into phones, tech, and objects that shouldn’t be sliced, which is exactly why it works: surreal, slightly cursed, and scroll-stopping.
HOW CAN BRANDS USE THIS?
This is a prime format for any brand with a tangible product to jump on, similarly to this one with Apple products. This could be slicing into a perfectly crisp Shapes box, a Jetstar plane wing cutting clean through cloud-glass, or even Lyka dog food slabs with an ASMR crunch. It’s weird, crispy and unexpected. If your product can be visually mimicked, this is an easy and viral-first way to show up in-feed with zero need for talent or filming.
2. ACCIDENTAL SERVE
This trend is racking up views by turning awkward or mildly embarrassing moments into high-fashion catwalks. The humour lies in the contrast: something mundane or cringe becomes a moment of pure confidence and drama. It’s camp, it’s relatable, and it’s built for repeatability.
HOW CAN BRANDS USE THIS?
This format is a great fit for brands looking to bring levity and personality to everyday pain points. For pet brands like shapes, imagine the moment a customer realises their favourite flavour is out of stock — cue the slow strut up the grocery aisle, dramatic pose, and exit. Or for a workplace setting: “when I finally go to ask my boss something important but they’re not in the office,” paired with a confident turn and walk-back. This trend is a fun, low-lift way to humanise your brand and engage with current sound-driven TikTok culture.
3. THINGS NOBODY EVER SAID
This trend flips the pop culture consensus on its head by celebrating the least popular takes, e.g “fruit and nut is the best chocolate” or “I think Gracie Abrams could be just as famous without famous parents” It’s funny because it’s wrong (or is it?), and audiences love the boldness.
HOW CAN BRANDS USE THIS?
This is perfect for brands ready to lean into playful contrarianism. You can go spicy with direct shots at your competitors (e.g. “things we never say: we love [insert rival brand]”) or keep it light with self-aware EGC like “things our customers never say: ‘please make it more expensive.’” It works best when the delivery is dry, obvious, and leans into irony. Great for social teams who know their audience can take a joke.
