TRENDING: IBIZA FINAL BOSS & MINI ME PHOTO TREND
We're chronically online so you don't have to be! Welcome to NOW TRENDING, a weekly snapshot of the trending moments across social that we think you should be across.
Ibiza Final Boss
Jack Kay, a 26-year-old from Newcastle UK, rocketed to internet fame when a clip surfaced of him dancing at an Ibiza nightclub - sporting his iconic bowl-cut, chunky gold chain, rave shades, and killer confidence. Someone jokingly captioned the post “Does anyone know this absolute legend? Ibiza Final Boss,” and the internet ran with it. The video has had 18 million views and dominated online conversation in the days following. Jack has since embraced the fame, signed with Neon Management, and even returned back to Ibiza via private jet. The internet is wild.
HOW CAN BRANDS USE THIS?
This trend is prime for brands to lean into meme culture with playful, irreverent references. Shapes could create a “Ibiza Final Boss of Snacks” clip—maybe a giant Shapes bag with the signature chain or haircut. Even food or fashion brands could spin the styling, highlighting a hero product as “final boss” level.
The appeal? It’s unexpected, visual, and taps into that larger-than-life persona that audiences can’t help but notice. Especially fun for travel, nightlife, or snack brands aiming to strike a confident yet tongue-in-cheek tone that lands in Gen Z’s scroll.
2. Explain your job to a five year old
This video format nails the power of the classic voxpop cut-through by asking colleagues, “Explain what you do… like you’re talking to a 5-year-old,” with rudimentary answers and funny results.
HOW CAN BRANDS USE THIS?
This format is a perfect fit for internal storytelling. Think, “what does our finance lead actually do? In 5-year-old words.” You could even expand it to customer-centric spin-offs, asking users or fans to explain your product in child-speak in street or event vox pops. Short, simple questions yield genuine reactions that feel unscripted - and that's exactly why people stop scrolling.
3. ‘Mini Me’ Photo Trend
This creative format features friends or coworkers depicted as miniature versions of themselves, using Instagram’s sticker tools, placed in unexpected environments like gym equipment or quirky city tombstones. It's silly, visually engaging, and brings a playful narrative structure to everyday moments.
HOW CAN BRANDS USE THIS?
This format is something different and a little bit silly for brands that want to lean into storytelling, community, and creativity. Imagine tiny versions of your team or signature characters embarking on adventures with your product. By tapping into the delight of miniature characters and real-world scenarios, brands can showcase their products through immersive, quirky narratives that feel both imaginative and memorable.
