TRENDING: VIDEO GAME TREND
We're chronically online so you don't have to be. So here’s your weekly snapshot of the trending moments across social that we think you should be across - all curated by our resident trend master Lena Tuck.
VIDEO GAME TREND
This trend mimics the style of a first-person video game, where the viewer steps into the role of the “character” and controls their actions. The Jonas Brothers have nailed the format, turning everyday moments into interactive, game-like experiences. It’s high-production and editing-heavy, but the payoff is huge when executed well.
Brand opportunities
For brands, this is a creative way to reimagine the “day in the life” format. The humour comes from treating mundane activities—like grocery shopping, making coffee, or unboxing products—as if they were quests or missions. Perfect for lifestyle, food, retail, or even service brands wanting to entertain while showcasing their product in an immersive and unexpected way.
‘OH BOY’
This trend uses a snippet of a Sabrina Carpenter song to play with assumptions—someone thinks they know about you or a certain situation, but the reality is very different. It flips expectations in a way that’s funny, relatable and a great opportunity to expand and tell a story.
Brand opportunities
Perfect for brands who want to address misconceptions or highlight what makes them different. It could be reframing a negative comment, revealing the real founder story, or showing the unexpected benefit of a product/service. Done well, it lets your audience in on an “inside truth” while keeping it entertaining and on-trend.
RARE AESTHETICS
This trend taps into fleeting, hyper-specific moments—like losing your friend at a festival or that last-minute grocery shop before a holiday. It’s all about romanticising the everyday, giving weight to small but relatable experiences your audience already lives through.
Brand opportunities
Brands can lean into nostalgia or create an “aesthetic” around their product that fits into these micro-moments. Think: getting ready for a night out at a friend’s house, the pre-road trip petrol station stop, or the ritual before a big event. By tying your product to these shared cultural touch points, it becomes part of a bigger memory and not just a purchase.
TENDER WAS THE KISS
This trend pairs a heartfelt ballad with a visual “ode” to something you love—whether that’s a product, a place, or a hyper-niche detail that feels personal. The more unexpected or oddly specific, the better, as it makes the tribute feel both funny and endearing.
Brand opportunities
A perfect way to spotlight what you’re obsessed with, whether it’s your hero product, a behind-the-scenes tool that keeps your business running, or even a particular flavour or supplier you couldn’t live without. It’s a chance to lean into passion, storytelling, and quirkiness while making your brand feel more human.
BRANDS KILLING IT
AUS POST
Australia Post isn’t the type of brand you’d expect to excel on TikTok, but in recent weeks they’ve elevated their content by leaning into Gen Z sensibilities and embracing a more playful tone. A standout example is a video where their CEO gives a lighthearted tour and explanation of how their freight plane operates—an approach that feels fresh, unexpected, and highly shareable.
Brand opportunities
The takeaway for brands is clear: listen to your audience and don’t be afraid to experiment with the unexpected. What resonates on TikTok often looks very different from what works on other channels. Australia Post’s success highlights the importance of having a team or creator who understands the platform’s culture, trends, and humor in order to engage audiences authentically.
