TRENDING: NEIL ARMSTRONG VS ME
We're chronically online so you don't have to be. So here’s your weekly snapshot of the trending moments across social that we think you should be across - all curated by our resident trend master Lena Tuck.
NEIL ARMSTRONG VS ME
This trend plays on the irony of how meticulously we document every detail of our lives today compared to the past. It usually contrasts monumental moments—like Neil Armstrong taking one photo on the moon, against the exhaustive effort people put into creating just one TikTok. It’s both self-aware and relatable, poking fun at the “social media manager” mindset we all slip into.
Brand opportunities
Brands can leverage this by exaggerating the behind-the-scenes effort that goes into showcasing even the simplest product or service. Hooks like “Neil Armstrong took 1 photo on the moon vs me making a TikTok about [product]” or “me running socials for a [industry example]”, “me on one single walk” instantly grab attention while showing the reality of content creation in a funny, self-deprecating way. It’s a chance for brands to highlight their offering while also leaning into the humour of modern digital culture.
TURNING INTO AN LA 10…
This trend has been floating around for a while, usually as a makeup transition that ends with someone revealing themselves as an “LA 10” (a stereotypical, hyper-polished hot person from Los Angeles). While often used for beauty content, it has surprising potential outside that space.
Brand opportunities
Westgold Butter leaned into the trend in a completely unexpected way—positioning their butter as the ultimate “10/10.” The playfulness worked because it flipped the format on its head, using humour to stand out while still communicating product quality. The same strategy can be applied across industries: whether it’s coffee, sneakers, tech, or even finance, the message is simple—our product doesn’t need a glow-up, it already is the 10/10.
CHAOTIC EDITS
Food creator Michael Finch recently uploaded a behind-the-scenes “making of” video where every action was paired with an exaggerated sound effect—racking up more than 2.5M views. Other creators, have built entire audiences around this absurdist editing style, where every chop, stir, or move syncs to a ridiculous sound.
Brand opportunities
Leaning into this hyper-edited, chaotic style is a clever way to stand out in a crowded feed. The humour comes from the sheer overkill of matching every action to a sound effect, making even mundane tasks feel absurdly entertaining. Beyond food, this format can be adapted for outfit changes, product demos, workplace vlogs, or brand skits. Pair it with cheeky on-screen text like “Trying a new editing style what do you think?” to frame it as deliberately ridiculous while keeping viewers hooked
LAPTOP TRANSITION
A construction and interiors company has gone viral for their slick TikTok transitions—racking up more than 1.2M likes. It’s not what you’d expect from a brand in this space, and that surprise factor is exactly what makes it so watchable.
Brand opportunities
Audiences love when brands spotlight the “unexpected celebrities” inside their business. Whether it’s the finance team, HR staff or warehouse crew, showcasing the real people behind the brand adds humour, humanity, and relatability. Also using their own page’s popularity to replicate the trend by putting their handle in the caption. When everyday employees become the stars of iconic transitions or creative trends, it flips expectations and creates content that feels authentic, fun, and impossible to scroll past.
BRANDS KILLING IT
CHEAPER BUY MILES
Melbourne’s Cheaper Buy Miles grocery store has built a cult-like following by leaning into employee-generated content. Their videos embrace the shop’s chaotic energy, cheap product appeal, and the humour of their customer base. From fun challenges like the “$10 shop” to playful staff participation, the content feels authentic, goofy and entertaining. Interestingly, while their TikTok presence is solid, their content has seen even stronger traction on Instagram and built a loyal following.
Brand opportunities
This shows the power of tapping directly into your target audience’s quirks. Leaning into customer chaos—how they really use or interact with your product—creates space for unhinged, shareable storytelling. By encouraging employees and customers to drive the narrative, brands can unlock fresh content formats that resonate more deeply. You can see through the videos the employees are having fun and know their audience the best. Leaning into the unsung hero of the employee as talent is a goldmine and it’s clearly working for a lot of brands at the moment.
