TARGET

SELLING OUT EASTER FOR AUSTRALIA’S LEADING WHOLE-FAMILY RETAILER.

Winning the Easter holiday season with responsive, engaging content moments.

Easter is a key sales period for Target. Alongside a visit from the Easter Bunny, it’s the highest engagement moment of pyjamas and fleece apparel for the retailer, as Aussies prepare for the colder winter months.

As Target’s social media & content creation agency partner, we were challenged to deliver a big moment on socials to champion a range of apparel options for the whole family. This included developing high-fi assets for paid digital channels, alongside native low-fi content moments for TikTok & Instagram Reels.

Our Content & Production team worked in unison to develop a shoot in regional Victoria that captured Target’s full-family Easter range across Mum, Dad, Kids & Baby. This included two branded Miffy & Peter Rabbit brand collaborations.

In a three-week production period, we were able to deliver over 90 unique assets for Target to share across a range of channels to really own the moment in the lead up to Easter.

The result? A sell-out Easter.

A woman and a boy smiling and peeking from behind a tree in a forested area, with a white plush toy resembling a bunny with two ears hanging from a branch of the tree.
Child coloring an Easter-themed coloring sheet with decorated eggs, bunny, and flowers, surrounded by candy. The sheet has outline drawings of Easter symbols to color.
A family of four, including two children and two adults, sitting on a bed in matching cartoon- themed pajamas, smiling and playing together in a cozy bedroom with a lamp and a plant on the nightstand.
Child drawing a happy face with white chalk on a sidewalk.