COTTON ON

CONTENT AT THE PACE OF COMMUNITY FOR A GLOBAL FASHION AUDIENCE

A young woman with long blonde hair, wearing white sunglasses, a white crop top, and an orange jacket and skirt, is holding and eating a pink ice cream cone outside a building with red and white brick walls.

Global content production for Australia’s leading fashion retailer.

Cotton On is one of Australia’s most popular fashion and apparel retailers. From humble beginnings in Geelong, Victoria; the Cotton On team were making big strides to scale up their digital activity both locally in Australia and in key global markets in the United States, United Kingdom, Brazil and Africa.

Working in partnership with Cotton On, We The People designed a ‘rapid & relevant’ creative production approach to fill Cotton On’s content hungry social feeds through Summer 2022.

To supply Cotton On’s global marketing teams with the fresh creative content they needed to stay relevant on the News Feed & For You Page, we developed a rapid 14-day content production cycle to help them keep pace.

Our Social Strategy & Video Production teams developed a series of creative content ideas that were captured, edited and delivered across a variety of Stories, TikTok’s, Stills, Polls and Reels. This approach saw our team expand a single idea and develop platform specific assets.

Leveraging We The Peoples’s social content creation community, we were able to place local, real faces alongside Cotton On’s hero campaigns to bring the brand to life across key brand pillars.

A green striped beach chair on sand with a colorful floral scarf draped over it, a sunflower, pink and orange towel underneath, and white slippers on the towel, with sand dunes and plants in the background, along with the text 'Sliding into Summer'.
A young woman with long brown hair and earrings, smiling, wearing a bright pink sleeveless crop top, green jacket, and denim skirt, standing indoors near a window.
Person wearing a white T-shirt with a rainbow tongue logo and the text 'The Rolling Stones,' baggy light blue jeans, and white sneakers standing outdoors on a sunny day.
Various flavors of ice cream in a display case, including raspberry, vegan biscoff, and mango, with colorful scoops and small signs indicating the flavors.