BANKVIC

HELPING BANKVIC’S MEMBERS ACHIEVE THEIR GOALS EVERY STEP OF THE WAY.

A real estate agent and a police officer standing outside a house, smiling and exchanging keys, with a woman and a child in the background near the house. The woman is lifting the child in the air.

Delivering financial confidence to Victoria’s Police, Health and Emergency Service workers.

As a mutual fund, BankVic exists exclusively to support members working within Victoria’s Police, Health and Emergency Services industries. For nearly 50 years, BankVic has been helping those who look after our community get into their first home, buy that new car or make that big purchase, even when other big banks deemed these industries ‘too risky’ to support.

In the lead-up to the 2023 Spring Home buying season, we wanted to bring this core promise front of mind. We developed an integrated campaign across social, digital and in-branch to highlight how at BankVic, we’re there every step of the way.

A man in a suit shaking hands with a woman in a uniform at a car dealership lot with a red car decorated with a large white bow in the background; another man leaning on the car and smiling. Banners and parked cars are visible in the background.
A man and woman, both in police uniforms, stand in front of a house, exchanging keys. A man holding a girl on his shoulders is in the background, near the house front. A 'SOLD' sign is visible on the lawn. The image promotes BankVic with a message: 'We’re with you every step of the way,' and the tagline indicating BankVic supports police, emergency, and health workers.
A man proposing to a woman next to a man holding a blue folder with the BankVIC logo, during a nighttime outdoor engagement with candles and string lights, and a large banner that says, 'Will You Marry Me?'.