DE’LONGHI
DRIVING SALES FOR AUSTRALIA’S SMARTEST COFFEE MACHINE.
Embracing native social-first content to drive impact for De’Longhi.
How do you help a challenger brand in the premium coffee market drive sales?
As De’Longhi continues to grow its share in the highly competitive Australian coffee market, De’Longhi had the immediate challenge to convert a broad level of prompted awareness into immediate action & sales.
Enter the Rivelia: De’Longhi’s latest innovation in the form of a full-automated, cutting-edge coffee machine - once described as the ‘tesla of coffee machines’.
We needed to make sure we didn’t just catch the eye of Aussie coffee enthusiasts, but positioned the Rivelia to become the preferred choice for a premium at home brew.
To drive greater effectiveness of De’Longhi’s paid campaign, we developed a social-first approach to creative that featured a blend of high-fi and low-fi social assets.
This content highlighted the luxury and sophistication of Rivelia with strong visuals emphasising taste and quality, while low-fi, native content positioned De'Longhi as an approachable brand.
Speaking to both educational and inspirational content pillars: this content placed the Rivelia at the centre of a busy Aussie’s daily coffee routine.
To boost brand recognition, we developed 'Distinctly De'Longhi' audio and visual elements, including three signature sounds for the start of every video and a camera pan to highlight the interchangeable hopper feature, creating a cohesive social identity.
