TRENDING: CAN WE TAKE SOME PHOTOS?
We're chronically online so you don't have to be. So here’s your weekly snapshot of the trending moments across social that we think you should be across - all curated by our resident trend master Lena Tuck.
“CAN WE TAKE SOME PHOTOS?”
We’ve seen this (hilarious) trend taken off on social this week. It’s driven primarily by the nail tech community, but with huge potential to expand further. The trend begins with a nail technician asking, “Can I take some photos for socials?”, implying a quick nail shot, before the reveal shows a full-blown photoshoot featuring both the client and technician, dramatically highlighting the nails.
Brand opportunities
This format can easily translate across industries, offering brands a chance to show off their fun side or humour within their brand personality. Whether it’s showcasing a product, a client experience, or a behind-the-scenes moment, it’s a perfect way to inject humour and personality into your content.
5 WAYS TO SAY NO TO X
This musician posted a video titled “5 Ways to Say No to Something” as a joke, a playful take on overly dramatic or sarcastic ways to say “no,” when you actually mean the complete opposite. This video received more than 1.8 million views as people began making spin-offs inspired by the original.
Brand opportunities
This trend can be adapted to highlight relatable customer moments or brand quirks. For example: “How to say no to extra guacamole” (when you’d always say yes).” It’s a fun way to inject personality and humour into your content while showcasing your brand voice.
“WHO’S IN?”
TREND
This trending sound is being used to showcase a list of favourite things while intentionally leaving out one essential item, such as water, for comedic effect. This short, sharp trending format has gained traction in the past week, with both videos receiving more than 20k likes each.
Brand opportunities
This format works well for highlighting product ranges or categories, for example, showcasing two of your products alongside a competitor’s, and then humorously removing the competitor to the beat of the soundtrack.
OH NO, IT WAS ABANDONED
This trend has gained traction for its unexpected twist. The video appears to start off as a wholesome people-moment, but hits with an unexpected twist - finding a drink in the wild.
Brand opportunities
This format can be easily adapted across product-based industries, using the element of surprise for comedic or playful storytelling. It also lends itself to a cheeky spin, where the final “reveal” could be intentionally anticlimactic or absurd for added humour.
WHO’S KILLING IT ON THE FEED?
CHARLI PUTH
Musician Charlie Puth has recently shifted his TikTok strategy from humorous skits to educational content, breaking down songs, explaining why we love them, and showcasing his deep musical expertise. Users have even dubbed him the “Bill Nye of music.” with 22.6m followers.
This pivot has paid off, with his videos consistently surpassing one million views. By adopting a “Professor Puth” persona, he’s built credibility and positioned himself as an authority on trending sounds, musical theory, and the patterns that make certain songs so catchy. It’s a strong example of how leaning into expertise and insight can elevate your content and strengthen audience trust.
Brand opportunitiesThere’s still enormous potential for brands to establish themselves as educational voices within their niche. Teaching audiences how something works, or offering transparent behind-the-scenes insights, like Brittney Saunders does with her business here, and how it can build authority and drive genuine engagement. While many brands default to humour on TikTok, there’s huge value in standing out by providing knowledge and depth.
