NOW TRENDING: THE REAL HOUSEWIVES OF THE INTERNET, LEVI’S UNCONVENTIONAL BILLBOARD & SAYING MORE WITH INSTAGRAM CAROUSELS
WHAT’S ON THE FEED THIS WEEK?
PARODY OF REAL HOUSEWIVES INTRO
Flight attendant @flightattendantbaelee posted her own take on the Real Housewives cast intro format: a dramatic one-liner, a knowing look to camera, and a freeze frame. 182,000 likes later, and the comments are essentially a casting call; with followers writing their own profession-specific one-liners ("We don't offer cups but I do carry a mean mug," "You can check your bags but you can't check me"). Bravo TV's own account commented as well as Kandi from RHOA. The format is spreading fast across professions, with people recreating their own version for their job, their workplace, or their industry.
Brand opportunities
This one is built for personality-led brands and anyone willing to lean into the drama. It’s a format everyone knows and you can easily write a one-liner that captures your brand's energy in Real Housewives terms. Film it straight: confident look, deadpan delivery, freeze. The comment section becomes the engagement engine, with followers writing their own versions for your industry. Bonus points if your one-liner is specific enough to your niche that it only makes sense to people who know the product or the culture around it.
REPLACING QUESTIONS THAT I ASK MY COWORKER
This TikTok workplace format is exactly what it sounds like: you pull a colleague aside, ask them a question on camera, they answer, and the edit swaps in a different response underneath. Sometimes it's funnier, sometimes more honest, sometimes just deliberately wrong enough to get a reaction. The humour lives in the gap between what was said and what gets posted: mainly unhinged, ridiculous questions that actually make sense and leave you wondering what was actually asked. The format feels unscripted even when it isn't, which is why comment sections fill up with people tagging their own coworkers.
Brand opportunities:
This trend works best for any brand with a visible team and a willingness to be a bit self-aware. Ask your staff what your best product is and swap the answer for the one that's actually selling. Ask what their job title is and change it to what they really spend their day doing. The swap lands better when it reveals something true, rather than just being random.
LEVI’S BLANK BILLBOARD LEAVES A MESSAGE
FIFA required Levi's to cover its branding on Levi's Stadium in Santa Clara ahead of the World Cup. Rather than use a blank cover, Levi's wrapped it in the shape of their "batwing" logo, turning the mandated cover-up into a piece of earned media. The story spread across sports and marketing channels within 24 hours, with fans filming it, tagging the brand, and marketing accounts calling it a case study in real time. The constraint became the creative brief. The creative was also in the way that Levi’s put this on social using a popular sound ‘nobody’s gonna know’ to show how ridiculous it was.
Brand opportunities
For brands running World Cup-adjacent content right now, FIFA's restrictions on non-official sponsors mean you can't use the tournament name or footage directly. Take the Levi's approach: make the workaround the story. Post about the football without posting about the football. Your audience knows what you mean, and the self-aware constraint tends to outperform the straightforward play.
INSTAGRAM ADDS MULTIPLE CAPTIONS TO CAROUSELS
Instagram rolled out individual captions for carousel posts on 18 June. You can now write a different caption for each slide, with the text updating as the viewer swipes. It sounds like a small change, but it's a meaningful one. Carousels already hold attention longer than single-image posts, and per-slide captions mean you can structure them like a proper narrative, rather than cramming context into one block of text below the first image.
Brand opportunities:
Treat each slide as its own frame: hook on slide one, story or proof points through the middle, and your call to action at the end (with a caption that actually supports what's on screen). Test it in the next few weeks while it's still a relatively new behaviour on the platform.
