NOW TRENDING: I’M THE ASTRONAUT, YOU’RE THE MOON & THE INTERNET IS RICH IN LIFE.
WHAT’S ON THE FEED THIS WEEK?
I’M THE ASTRONAUT, YOU’RE THE MOON
This one is built on a simple but emotionally resonant mechanic: show what you're always gravitating back to or something you’re obsessed with. This comes from a Noah Kahn song, and creators are using it to highlight the partners or places they ‘circle’ or what they stare at, and sometimes with deliberate absurdity (their Stanley cup, their weighted blanket, their local café). The "always coming back" framing is what gives it staying power, it taps into something universal without requiring any particular skill to execute. Most creators use photo carousels or casual photo dumps rather than polished video, which keeps the format accessible and personal-feeling. The comments tend to be warm and high-engagement because people tag whoever or whatever their own "moon" is.
Brand opportunities:
This is a natural fit for any brand with a loyal, repeat customer base. Either from a customer perspective, or something about a product that you adore. A lot of scope to make it silly and goofy too. The carousel format also means you can show multiple "moons" different customers, different use cases, different moments, which keeps it from feeling too self-promotional.
RICH IN LIFE
TREND
Unlike most trends, "Rich in Life" isn't tied to a specific audio, it's a text-overlay format that's been quietly building momentum across TikTok and Instagram. The mechanic is a text card that reads "rich in life because…" followed by clips or photos of the things that genuinely make the creator's life feel full: a Sunday morning routine, a friendship group, a pet, a view from a regular walk, a meal cooked at home. The vibe is deliberately un-showy, it's about appreciating what's already there, not flexing what you have. Creators are choosing audios that match their personal aesthetic rather than using a shared sound, which gives the trend a more intimate, less templated feel than most formats. That authenticity is exactly why it's cutting through.
Brand opportunities:
The opportunity here is to position the brand as one of the small, meaningful things that makes everyday life feel richer, not as the hero, but as part of the texture. A café that shows up in someone's morning ritual. A fitness brand that's part of the routine someone is proud of. A wellness or homewares brand that contributes to the feeling of a calm, sorted life. The key is restraint: the brand should feel like it belongs in the "rich in life" montage, not like it hijacked it. Keep the content warm, specific, and genuinely personal rather than produced.
@morganl02 that’s shaylaaaaa 🥺🥺🫶🏻🫶🏻 #nyc ♬ Take My Hand - Matt Berry
