TRENDING: THE LION DOESN’T CONCERN HIMSELF WITH…
We're chronically online so you don't have to be. So here’s your weekly snapshot of the trending moments across social that we think you should be across - all curated by our resident trend master Lena Tuck.
THE LION DOESN’T CONCERN HIMSELF WITH…
This trend capturing the internet this week is based on a quote from George RR Martin, author of Game of Thrones, “the lion doesn’t concern himself with the opinion of sheep.” Social users are using Martin’s quote as a reflection for modern-day situations they’re completely unbothered by, positioning themselves as “the lion” who doesn’t waste time stressing over trivial matters. It’s all about confidence, calmness, and prioritising what truly matters.
Brand opportunities
This format works especially well for brands that want to convey authority, confidence or even simplicity, showing that with your product, your customers can be just as unbothered as the lion.
MAKE THE COMMENT SECTION LOOK LIKE X
TREND
This trend has been gaining traction as a fun “break in the scroll” moment, inviting users to participate and fill the comment section with chaotic, conversational energy, often mimicking the feeling of a busy restaurant shift or a bustling group chat. It encourages engagement in a low-stakes, playful way, turning the comment sections into mini ‘content worlds’ of their own.
Brand opportunities
This is a perfect way to have fun with your community and bring your brand’s personality to life. Think of prompts that align with your tone or audience: the more specific and culturally relevant, the better.
For example:
“Make this comment section feel like a family group chat trying to book a Jetstar flight.”
“Make this comment section feel like you’re five minutes away from clocking off on a Friday.”
The trend works best when the brand leans into humour and specificity, creating a sense of shared chaos that is the reason why audiences on social would participate.
MAUI WOWIE - KID CUDI
Kid Cudi’s latest release has sparked one of the week’s most entertaining viral trends, with fans dramatically swinging off traffic lights, lamp posts, and street signs to lip-sync his new song. A great one if you have the arm and core strength! 💪
Brand opportunities
If your brand steers away from commercial sounds, a funny alternative version attempts to do this trend without the trending audio. Think an exaggerated ‘office version’ of someone dramatically lip-syncing in a conference room, or a product acting as the ‘main character’ of the moment.
You could also riff on the absurdity of the setup (“POV: marketing said we needed to ‘go viral like Kid Cudi fans’”) or frame it as a humorous behind-the-scenes challenge. The key is to capture the passion and chaos of the trend without needing the sound itself, leaning into performance.
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STOP TALKING DIRTY TO ME
This trend has quickly become a fan favourite, with creators sharing an experience or task they genuinely love; before lip-syncing to the “stop talking dirty to me” line from Taylor Swift’s Actually Romantic. It’s a lighthearted, expressive way to show enthusiasm for the things we adore most.
Brand opportunities
This trend is perfect for brands to highlight experiences or moments connected to their product. For example, Prime Video could use it to showcase the joy of a cosy streaming day (“do you just want to hand in our sweats and watch Prime Video all day?”), while a fashion brand might use it to capture the excitement of getting dressed up (“wanna go to the supermarket and buy all the snacks on sale?”). The key is to make your product feel like part of an irresistible, feel-good moment.
BRANDS KILLING IT
KYLIE COSMETICS - KING KYLIE 10 YEAR ANNIVERSARY REBRAND
Kylie Jenner has revisited her roots with the relaunch of Kylie Cosmetics, reviving her original “King Kylie” branding from 2016. The campaign mirrors the exact aesthetic of her debut era, complete with blue hair, dipping into early internet nostalgia, and the same soundtrack from the original launch. By tapping into this specific cultural moment, Jenner cleverly reconnects with the era that defined her rise, bridging her billionaire status with a sense of accessibility and shared nostalgia, which almost makes her relatable.
Brand opportunitiesIf your brand has been around long enough, leaning into nostalgia can be a powerful strategy. Nostalgic content, particularly Australian-specific nostalgia, consistently performs well across social platforms. It creates a sense of collective memory and relatability, resonating strongly with millennial audiences who associate those eras with comfort, identity, and simpler times.
