TRENDING: FAKE GREEN SCREEN
We're chronically online, so you don't have to be! Here’s a weekly snapshot of the trending moments across social that we think you should be across - all curated by our resident culture strategist & trend master Lena Tuck.
FAKE GREEN SCREEN
This trend features creators pretending to use a green-screen effect by filming themselves in the corner of the frame, until someone or something in the “background” suddenly interacts with them, revealing that the setting was real all along. The surprise twist instantly captures attention and adds a clever, comedic payoff that feels fresh and deeply native to TikTok/Reel’s style of humour.
Brand opportunities
This format works especially well for social-first, community-driven brands in categories like food, beverage, and lifestyle. Try using the reveal moment to highlight a new product, show off your space or team, or subvert expectations around your brand in a fun, low-effort way. The humour and simplicity of the trend make it a strong fit for relatable, shareable storytelling.
VALENTINE’S DAY MANIFEST
Valentine’s Day is around the corner (14th February by the way), and on social, creators and brands are “manifesting” their ideal Valentine - describing the traits, energy, or vibes they want in a partner only to reveal they’re actually talking about themselves. It’s flirty, self-aware, and intentionally engaging in a way that perfectly captures TikTok’s tongue-in-cheek humour.
Brand opportunities
This format is a great opportunity for brands to play into confidence, self-love, and humour. Beauty and Fashion brands can highlight the “perfect Valentine look,” while wellness or self-care brands can reframe it as “manifesting time with me.” Food, gifting, and dating brands could even use it to position their product or service as the ultimate Valentine’s treat. The key is to keep it playful, charming, and a little delulu!
FAKE NAILS CHALLENGE
This trend sees men taking the “fake acrylics for a day” challenge, attempting everyday tasks like typing, driving, or doing office work - all while wearing long nails. The humour comes from their exaggerated reactions, struggles, and how unexpectedly fantastic some of the participants look with their nails!
Brand opportunities
This format is perfect for brands that want to lean into humour and social commentary while staying fun and inclusive. Beauty and nail brands could collaborate with male creators to celebrate and build appreciation for beauty routines, while lifestyle and services-based brands could use it for comedic workplace skits. It’s also a great opportunity to showcase team culture or product use in everyday tasks, adding a playful twist that feels organic and highly shareable.
JUMP SHOT
This trend combines movement and text in a visually dynamic way. With each jump or stomp, the creator causes the frame to “drop,” revealing a new line of text hidden behind the previous one. The result is an eye-catching, rhythmic format that keeps viewers engaged as the full message unfolds.
Brand opportunities
Brands can recreate this effect by filming simple movement-based footage and animating it with keyframes to time the text reveal. It’s a strong format for delivering punchy statements, opinions, or product messages in a creative, scroll-stopping way. Use it to build suspense, make announcements, or share a step-by-step narrative that keeps audiences watching to the end.
