TRENDING: DO YOU WANT THE HOUSE TOUR?
We're chronically online so you don't have to be. So here’s your weekly snapshot of the trending moments across social that we think you should be across - all curated by our resident trend master Lena Tuck.
DO YOU WANT THE HOUSE TOUR?
A new Sabrina Carpenter track from her latest album release has sparked a viral moment on TikTok, with the lyric “do you want the house tour?” inspiring creators, users and celebrities to give their own playful versions of tours while lip-syncing to the audio.
Brand opportunities
This trend is a perfect way for brands to showcase their spaces with personality—whether it’s an office, factory, store, or even a behind-the-scenes look at daily operations. It also works well to highlight team culture by turning the “tour” into a fun introduction to staff or brand characters, making audiences feel like insiders.
IF X HAD PERSONALITIES
Building on last week’s viral moment from creator @ninaand her “how Snapchat filters would react to X” concept, a new spin has emerged with creators giving distinct personalities to different products. For example, @moldoga has applied this format to varieties of Arnott’s cookies, assigning each one a unique character.
Brand opportunities
This trend presents a strong opportunity to spotlight your product range by personifying each variant. By leaning into relatable humour and personifying their product, brands can create content that not only showcases their offerings but also encourages audiences to identify with a “favourite” and join in on the conversation.
‘I DON’T WATCH TV’
This trend uses a viral clip from Keeping Up With The Kardashians, where Kourtney insists she doesn’t watch TV. The sound has become shorthand for the “pick-me” attitude—downplaying something popular as if it makes you different. Creators are using it to poke fun at themselves or others by applying it to current obsessions or cultural moments.
Brand opportunities
Brands can jump on this trend by flipping it into a playful reveal of their product. For example, @Sophadopha used it on her brand page to highlight her love of matcha—showing that sometimes leaning into the “basic” thing is what actually makes it fun. This format works well for anything with a fandom or cult following.
OBVIOUS FACTS
This format leans into stating overly obvious facts—like “fish need water to breathe”—delivered in a photo carousel style. Its charm lies in the mix of silly, absurd, and niche observations, making it endlessly adaptable to different communities and industries.
Brand opportunities
Brands can use this to create humorous, tongue-in-cheek connections to their product. For example: “Things you might not know about dogs: they’ve never eaten [your product] before, they might not even know what it is.” It’s a fun, absurd way to spark engagement while keeping your product at the centre of the joke.
BRANDS KILLING IT
JONAS BROTHERS
While many musicians have yet to fully crack TikTok and grow their audiences into 2025, the Jonas Brothers have mastered the platform with a clear, consistent strategy. Treating their band TikTok (as well as their own personal pages) like a creator account, they’ve successfully tapped into trends, collaborating with other creators, engaged directly with fans, and showcasing their personalities in a way that feels authentic and relevant. This approach has allowed them to stay culturally relevant, continue to sell out stadiums, bring out surprise guests, and reintroduce nostalgic throwbacks that resonate with both long-time and new fans. By anticipating where their audience spends time and understanding cultural shifts, they’ve been able to extend their legacy and foster a vibrant digital community.
Brand opportunities
The Jonas Brothers’ TikTok strategy highlights the importance of understanding your audience and creating content that feels platform-native. By leaning into nostalgia, producing short and engaging videos, and aligning with trending formats, they’ve managed to connect deeply with both Gen Z and millennial audiences. For brands, the key takeaway is to listen to your community, define a clear set of social pillars, and create content that balances cultural relevance with authentic brand storytelling.
